Welcome to WishStrings
Where little wishes become meaningful keepsakes 🌟
WishStrings began with a simple idea, that the smallest gifts can carry the biggest meaning.
What started as a university idea quickly became something much more. In the very same week our founder finished her dissertation, she also picked up the keys to a tiny shop in the market town of Brampton, Cumbria. A bold move? Definitely. But that leap of faith is at the heart of everything WishStrings stands for.
From those early days, WishStrings has grown into a heartfelt brand creating thoughtful, pocket-sized keepsakes designed to help people celebrate moments, share love, and send comfort — near or far.
Our Story
From a village shop to a growing handmade brand ✨
WishStrings officially launched in 2012, born from a New Year’s resolution and fuelled by creativity, determination, and a love for meaningful gifting.
Originally a small village shop, customers soon began asking if our products could be stocked elsewhere. By 2015, we stepped into wholesale, and in 2016 we attended our first trade shows marking the start of WishStrings’ journey into gift shops, boutiques, and retailers across the UK.
Today, our range has expanded far beyond our original wish bracelets. Alongside our signature hand-strung and knotted designs, you’ll now find:
- Thoughtful jewellery collections
- Wish Tokens & keepsake charms
- Gift sets, boxes & letterbox-friendly treats
- Seasonal, occasion-led and sentiment-based designs
Despite the growth, our ethos has never changed, every piece is made to feel personal.
Made With Heart
Inside the WishStrings studio
Every WishStrings piece is created on-site by our small, dedicated team.
From hand-strung and knotted bracelets, to hand-glued tokens and carefully packaged gifts, each order passes through real hands that care deeply about the finished result. Many of our notes are handwritten, every pack is thoughtfully assembled, and no two days in the studio ever look quite the same.
It’s this hands-on approach that allows us to keep WishStrings personal, whether a gift is heading to a loved one across the country or onto the shelves of an independent shop.
Meet the Founder
Hey, I'm Kelly 👋
WishStrings isn’t just online, you can also visit us in person at our flagship store in the beautiful market town of Brampton.
Our store is proudly run as the WishStrings Collective, a creative high-street home to over 25 local small businesses, alongside our WishStrings range. Step inside to browse our latest designs, discover exclusive pieces, explore jewellery and gifts, and uncover a carefully curated mix of products from talented independent makers.
It’s a space designed to celebrate creativity, community, and small businesses all under one roof.
📍 High Cross Street, Brampton, Cumbria, CA8 1RP
Our Flagship Store
Come and say hello in Brampton, Cumbria
WishStrings isn’t just online, you can also visit us in person at our flagship store in the beautiful market town of Brampton.
Step inside to browse our full range, discover exclusive designs, explore jewellery and gifts, and soak up the creative atmosphere that inspired the brand from day one.
📍 High Cross Street, Brampton, Cumbria, CA8 1RP
WishStrings Wholesale
Partnering with independent retailers 🤍
As demand for WishStrings grew, so did our wholesale offering.
Today, we proudly supply gift shops, boutiques, online retailers and department stores with our thoughtfully designed collections. Our wholesale service is built on the same values as our retail brand quality, reliability, and meaningful products customers love to pick up.
If you’re a retailer interested in stocking WishStrings, you can find full details and apply for a trade account via our dedicated wholesale website